|
NYCMCC Notes - Meeting of April 5, with Kathy Gulrich
Kathy's new book, "Build Your Business with Testimonials," was the centerpiece of her presentation. When I spoke to her about leading the meeting, she offered me a "testimonial tuneup." When I told her I had testimonials pretty well organized, she asked me how often my site visitors got to the testimonial section on my website. The answer was 1.5-2%! Kathy's tune-up was to take my testimonials and use them to make the points of my website presentation. Since then, my website has become a much more effective vehicle for bringing me new prospects. Yes, this is a testimonial!
Ms. Gulrich's contribution to our membership was no less than her contribution to me. Members felt this was one of the best presentations we'd ever seen.
|
